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Rules and
Regulations

Using the Seychelles Made Label Responsibly

The Seychelles Made label is a registered trademark owned by the Government of Seychelles. Its use is a privilege granted to certified businesses and must comply with the rules set out in the Seychelles Made Code of Practice and Brand Guidelines.

Certified businesses are responsible for ensuring that the label is used correctly, consistently, and in accordance with the guidelines.

Where can the label be displayed?

Primary Packaging

Used directly on product containers and labels

Secondary Packaging

Displayed on outer packaging and wrappings

Tertiary Packaging

Used on bulk or distribution packaging

Marketing Materials

For websites, brochures and digital media

How must the label be used?

  • Always use the official digital label file provided upon certification.
  • Maintain the original proportions and orientation of the label. Do not stretch, distort, rotate, or alter the design.
  • Ensure the label remains clear, legible, and visible at all times, regardless of size.
  • Use the label with the correct spelling and the appropriate trademark symbol (®) where applicable.
  • Use only the approved colour variations provided in the Brand Guidelines.
  • Ensure the label is only used in connection with certified products and approved promotional materials.

Respect the Trademark Name

  • Use:
  • Seychelles Made ®
  • Avoid:
  • SeychellesMade
  • Seychelles-Made
  • SM products
  • Seychelles Made Certified Product Label